Performance
Tracking & Trend Analysis
The ReachOn solution is designed to also enable marketers to streamline
the email marketing process and provide the tools needed to get the
most out of online marketing campaigns. The cornerstone of the ReachOn
solution is advanced reporting. The ReachOn system enables you to
review Performance Tracking on your email campaigns, not only the
day the campaign is sent but for the life of the campaign.
Campaign
Reports & Tracking include:
General
Statistics: Includes open rate ratio, click-throughs, unsubscribe
rates; Web-site activity; Unsubscribes (managed within yoursystem);
and list quality and mailing effectiveness ratings.
List
Reports: View campaign and member statistics for individual
mailing lists.
Emailed
Reports: Reports can be automatically sent at regular intervals
via email to your team or clients.
Aggregate
Reports: View complete statistical reports across all or
specific messages during a specific time frame. Download a list of
your most active recipients.
Extraction
Reporting: extract Open and/or open emails via your reporting
area to further target your customers.
Action
Tracking (Web site tracking): With the use of the ReachOn
Viewer track users as they move through your Web site in response
to the email messages you send them. You simply place an image tag
that we provide on every Web page you want tracked. Literally see
customer log on to your site, move from page to page.
Unsubscribe
Reports: Generate Unsubscribe Reports
Market
Trend Analysis: ReachOn works with each individual client
to understand their reporting needs, adding forms, surveys and trend
analysis features to further assist in generating superior performing
online campaigns that achieve maximum productivity and ROI.
Image
Tracking - Know who has clicked images in your newsletter
and send them follow up Emails.
Lead
Contact Alerts
The Client
Lead Center enables you to receive leads from your Email Campaigns
and manage them from one location--The ReachOn Lead Center.The
Lead Center also alerts you when leads come in automatically via Email,
and via a voice alert when logged in, all in real time.
